Ecosystems of connected organisations are emerging in a variety of industries and geographies to unlock new business value. To stay relevant for tomorrow's business reality, organisations should embed this kind of engagement into their strategy. Opportunities for new business ecosystems can be found in customer and market pain points. Thanks to rapidly evolving technology, it has never been easier for organisations to cross traditional industry and geographic boundaries and capture new sources of revenue. Digital business ecosystems, networks of organisations that provide integrated services to consumers in a way they could not have done on their own, provide a win-win scenario for customer and business alike. These ecosystems leverage digital technologies and customer data to offer personalised and frictionless services, and are popping up in almost every industry and disrupting existing landscapes. In turn, customers are embracing the integrated services these ecosystem players
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