Kalin Kassabov is a founder and CEO of ProTexting.com. One of the best ways to grow your small business is to create or join a larger community. There are many tactics that businesses can use to connect with their cities and regions. Building an online community is also helpful for attracting positive attention. Let's look at some of the best ways that business owners can leverage the art of community building . Create a Loyalty Program A loyalty or rewards program is a simple way to entice customers to return regularly. Many types of businesses can set up this kind of program, including salons, coffee shops, restaurants and boutiques. Nowadays, you can go beyond the traditional method of punching a card when someone makes a purchase and use mobile apps to track customer loyalty. Set up your program to cover both online and offline purchases. The typical loyalty program for a retail business is something along the lines of: "Buy 10 cups of cof...
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