Pay-in-Advance: One of Five Models What Dell, and many others like him, have figured out is that starting, financing, and growing a company with your customers' cash, instead of investors' money, is a far more appealing way to go. "Easy for the likes of Michael Dell," you're wondering, perhaps, "but could I do it in my business?" In many cases, you can! Surprisingly, there are five ways--five tried-and-tested, customer-funded models--with which to do so. 1) Pay-in-advance models: Bangalore's Vinay Gupta built Via into the "Intel Inside" of the Indian travel industry. How? By asking India's mom-and-pop travel agents for a rolling $5,000 deposit in advance in return for real-time ticketing capability and better commissions than the airlines were giving them. Let's do the math: signing up 170 travel agents in the first two months gave Gupta nearly $1 million in cash--his customers' cash--with which to start and grow his
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